Our Story
Founded in 2015, we began as a small team of decision science enthusiasts who believed there was a better way to approach complex problems.
Our journey started with developing simple frameworks that helped individuals and organizations make more informed choices.
Today, we've grown into a trusted resource for structured decision-making tools used by professionals worldwide.
Our Mission
To empower individuals and organizations with structured decision-making tools that reduce bias and improve outcomes.
We believe that better decisions come from better frameworks, not just intuition. Our tools are designed to bring clarity to complexity.
Meet Our Team
Sarah Johnson
Founder & CEO
Decision science expert with 15 years of experience in behavioral economics.
Michael Chen
Head of Research
Cognitive psychologist specializing in decision-making frameworks.
Emma Rodriguez
Product Director
Designs intuitive tools that make complex decisions approachable.